A brand is a promise that you make to support your products and services. The first introduction to your brand is often the appearance of that promise. As a designer, I can help with the visual construct that compliments your message. Your audience needs to develop a sense of trust and a brand that doesn’t effectively communicate that trust will have no meaning and become just another commodity.
Page layout refers to the arrangement of visual elements within the confines of a brochure, card or other document.
What makes it effective?
Great looking images, choice of fonts and the spacing of these elements all play a vital role in appearance and readability.
A picture speaks a thousand words. When that picture doesn’t look good, those thousand words can detract from its intent. Point-and-shoot cameras, for example can either look great, or they can leave a lot to be desired. First, I make an assessment of the photograph in terms of exposure and how accurate the colors came out. As an expert photo editor, I can take things a step further and remove unwanted artifacts, replace the background, add text, the list goes on.
Slideshows have really become a milestone for effective communication. They’re popping in so many places now with the expansion of digital interactivity in our lives. It’s no accident either; they’re great way to deliver information in a pragmatic manner. If it’s designed effectively, it will surely engage your viewer.
Consumer Package Goods, otherwise known as CPG, is your brand in a box, so to speak. Visually this is what sparks consumer interest in your products. Many retailers find themselves in fierce competition for the buyer’s attention so a great looking label or colorful container is a first step in swaying customer interest in what you have to offer.