Got A New Business?
Getting a new business up and running seems like a never ending ordeal. I speak from experience when I say this. It just seems like a mountain of work to do with no end in sight. You’re hemorrhaging money to cover start-up costs, yet little or nothing is coming in to offset these expenses. Most of us are operating with a skeleton crew of 3 employees – me, myself and I. That said, I cannot overemphasize the need for a solid online presence. That presence comes in the form of a website and social media pages, coupled with sturdy SEO implementation. All of this should happen in the infancy of developing your business. Why? Because it takes time for the SEO to take root with Bing, Google and other search engines. Some of you might wonder what all of this means in normal, everyday banter, so let me explain…
The Need For Search Engine Optimization
When you get a website together, it can be the most breathtaking site in the Milky Way. However, without SEO, you’re just a pebble in the Pacific when it comes to your new business being found. SEO is a process of getting your site brownie points from the search engines. It’s a way to legitimize your site in their “eyes”. How exactly does SEO get you found? There’s no short answer for this, but the premise is to have each page optimized by an SEO expert. The more pages your site has, the more your site can be optimized. Also add to the mix: get yourself some business pages on the likes of Facebook, Yelp, NextDoor.com, LinkedIn, business index sites and too many others to mention here. By cross linking your site to these heavy weights, it helps the search engines decide if you’re worth showing up in the search results page. Search engines already know these sites exist and if you’re connected to them, they look at your site as, “Oh, so you’re related to Uncle Facebook and Auntie Yelp? Ok, you must be in the club so I’ll put a cyber star on your forehead…”.
Work With An Expert
I’d like to take a moment and refer a real expert in SEO to you who knows this process inside and out. John Sames of Sames Digital Marketing is someone who helped me get my site into the 21st century with SEO. John knows his business very well and he’s great to work with on this aspect of your new business. Now what if you’re not ready for SEO, meaning you need a site to be built. I can help you out with that if your site is on the small size, like my own CP Creative Studio Dot Com. If you need something more in depth with lots of bells and whistles, you may want to hop on over to Entropic Studios for help. Todd Walker is a real pro when it comes to making websites that are both functional and beautiful.